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Sunny Network: we love growing together

by Emanuele Iovine

I always remember a true sentence made by one of my partners in Snowbreak’s adventure: “Suppliers are the unique fortune of a company“. I think everyone’s working in an agency can obviously affirm that suppliers are strategically important for our business, but I’m pretty sure that there’s no agency owner who’d like to share without any doubt his precious phone book with key-suppliers’ contacts inside.

Probably it’s a matter of Italian style, however I’d like to share a new way to show my agency’s work: starting from people who helps me everyday in every step of our projects. I manage a small company and every time I talk with a prospect, he wants to know how I can assure him the expected results pointing out the most suitable-and-available talents of my strategic network partner.

That’s why now I’m going to introduce a new section on Sunrise Tag’s About page called the ‘Sunny Network‘. It’s a simple but powerful showcase of freelances who have already worked with me for Sunrise Tag’s clients, in order to show quickly the business profile of every member and realize how we assemble easily a flexible structure of people working on a specific project, starting only from real needs of our customers.

Every partner of our agency has got his own histogram that summarizes his competences: I called it the ‘Colourqualizer‘ and in these few slides I try to explain to you its meaning and how it’s possible to affiliate our shiny affiliate team. If you’re ready to think about growing, with me, I’m waiting for you. We love growing together.

 

Safety and entertainment: 5 tips learned from Virgin America

by Emanuele Iovine

Virgin America Safety Instructions

The day before yesterday Virgin America released a new video, designed not only to become the new trendy viral one. It’s about airline safety instructions, for the first time set entirely to music and dance. This video will feature on all Virgin America flights by November. Stop considering for a moment who’s sir Richard Branson. Ok, maybe with a great budget for gathering a Hollywood production team everyone could make a similar operation. However, I’d like to focus on the concept, trying to imagine what was inside Virgin America’s marketing department.

I’ve found 5 tips for my everyday work I want to share with you:

1 / Speaking about delicate topics doesn’t mean you can’t be entertaining. We know entertainment is a way to grab people’s attention in advertising, but it’s not so simple to find some campaigns touching upon difficult situations (e.g. your safety on a plane) in a funny and fascinating way.

2 / It’s not a matter of words, copywriter. Sometimes we lose so much time looking for some unusual words and we forget creating the right contexts for them. In this case, FAA-mandated safety instructions remained the same, but the message was very different.

3 / Your client must listen closely what you want to say. We’re becoming increasingly kind and polite with our customers, leaving always their sacred freedom of choice. Let’s tell the truth: if someone paid for your service, you’ve right to get that someone’s attention, nicely or extremely. Probably, you need only 5 minutes, like Virgin America and other airline companies.

4 / Creativity is your right bridge between needs and opportunities. I think that every airline company would avoid in-flight safety instructions if it’d be possible. But it’s a necessity and you’ve to face it, not achieving your assignments as fast as you can (you’re thinking at the last hostess during last flight, isn’t it?). Better with a creative approach.

5 / Your next opportunity starts from your last satisfied need. Virgin America wanted to change its passengers experience while listening to the emergency information, for sure. More, Virgin America wanted to play a first-mover role in using new styles to communicate. When you identify a satisfying solution for your needs, it (magically) appears a new opportunity for your business. Enjoy Safety Dance Battle, an Instagram contest to engage Virgin fans in participating to the next hottest in-flight safety video.

Even if I’m not a fan of musical and TV series, I think there’s a great strategy inside this communication project. Safety video instructions are becoming a new format where it’s possible to share brand values mixed with a specific content: Air New Zealand has already collected several videos with this idea. What do you think about it?

Brand new start and one focus: light

by Emanuele Iovine

I’m not 30 yet but I’ve already felt several times these sensations when you’re starting a new venture: happiness, excitement, enthusiasm. Yes, in these times of uncertainty, we do need to trust in our projects and positive attitude to problems in which we live. For the first time, I feel I’m doing things as they should be done: well, aka concrete. Maybe a little bit slow, but concrete. You cannot only dream, you have to demonstrate you’re a maker. And here we are.

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The first challenge for those who decide to become entrepreneurs is a necessary switch towards considering time as your first partner in business, and not a kind of bad judge always staring at your clock. When I decided to re-open Sunrise, transforming it in Sunrise Tag, I realized I needed to deeply think about my ecosystem, my identity, my desires and my new goals: and you need time to do it well, mate.

I’ll need time to let my organization grow, building trust and creating for the long haul: but please remember that something happened in approaching my life (also my business) and now it’s not the same as before. I’ve found a great light to put in every task, in every meeting, in every project I’m involved in. This light is the one which borns at sunrise but expresses at its best when it shines at noon. It’s time to think about growing, especially for who believes in rising sun.

I really hope you’ll enjoy sharing thoughts and impressions about the marketing field I live in: Sunrise Tag is a communication agency, of course, but I’d really love talking here about values and not portfolio, vision and not press releases. Welcome to the brand new house of rising sun.

best, Emanuele